Duracell C4

This redesign for Duracell’s C4 four pack alkaline batteries is based around the ideas of sustainability, simplicity, and economy in design. It's a return to a very straightforward and down-to-earth design aesthetic; stripped down, concise, and organic.

This new template is extremely economic in its use of substrate with just two inks printed single-sided on recycled paper and assembled with minimal amounts of glue and folding. The taller, more compact template allows for much tighter arrangement for print compared to standard box templates—potentially reducing the amount of scrapped paper.