Natural tree sap beverage
(Client of Casam Creative)
identity design, brand strategy, packaging, illustration, web design, web development.
Tree farm photography by Rami Accoumeh
Maple Water is essentially tree sap — the watery, nutrient saturated lifeblood that runs under the bark of every tree. It's a simple, natural, Canadian product aimed at health-conscious consumers looking for a lighter beverage alternative.
Working closely with our client, we pulled together a classic, Canadian feel into the modern day. The aesthetic we built aims to pay homage to the heritage of tree tapping while embracing new methods and perspectives, resulting in a clean, contemporary design with a slightly off-kilter spirit.