Maple Water

Natural tree sap beverage



(Client of Casam Creative)


identity design, brand strategy, packaging, illustration, web design, web development.

Tree farm photography by Rami Accoumeh

Maple Water is essentially tree sap — the watery, nutrient saturated lifeblood that runs under the bark of every tree. It's a simple, natural, Canadian product aimed at health-conscious consumers looking for a lighter beverage alternative.

Working closely with our client, we pulled together a classic, Canadian feel into the modern day. The aesthetic we built aims to pay homage to the heritage of tree tapping while embracing new methods and perspectives, resulting in a clean, contemporary design with a slightly off-kilter spirit.